Competitor recall
INDUSTRY LANDSCAPE
Need To Know:
- Key competitor Philips recalling 17m masks
- Magnetic interference from masks has caused fatalities. Second major product recall from Philips in 18 months
- ResMed should pick up additional market share, some of this is likely to be permanent
Investment implications
Further product safety issues for Philips (PHG.AS), RMD’s key global competitor, is likely to provide RMD with short-term boost to sales. The voluntary recall of masks comes after device recall for Philips in 2021.
We continue to believe the market is underestimating the long-term damage to consumer buying intentions for Philips’ sleep systems, leading to upside risk to RMD’s market share. We believe earnings risk for RMD remain to the upside over FY23E.
Details
Philips has initiated a global voluntary recall for 17m CPAP and BiPAP masks that contain ‘overpowered’ magnets that may interfere with other medical devices.
USA FDA cites 14 reports of serious injuries associated with magnetic interference from Philips masks used alongside 20 classes of common medical devices including pacemakers. The FDA says the risk could be fatal.
Philips has previously disclosed global mask sales of ~US$500m, versus RMD at ~US$1.2b and Fisher & Paykel (FPH) ~US$230m. This was 40% of Philips sleep segment sales but likely 70-80% of gross profit.
Recently Philips has spoken to mask sales of ~$500m in FY25 (implying no growth). This now looks highly unlikely, given our expectation of lasting damage from this recall.
RMD masks use lower powered magnets (250-270mT vs FDA standard at 400mT), whilst FPH don’t use magnets.
For investors, the key question just how much RMD (and FPH) market share can be picked-up over the medium-term. We anticipate Philips will likely be out of the mask market for at least 1 quarter.
With sleep clinics and customers still dealing with the earlier recall on Philips products, our sense is that permanent market share gains are in order.
This commentary reflects our initial view. For detailed reports for companies under Sandstone Insights coverage, see our latest research notes for our investment view and specific risks associated with investing in these companies.
Stock overview
Share Price
Company overview
ResMed Inc. through its subsidiaries, is engaged in the development, manufacturing, distribution and marketing of medical devices and cloud-based software applications that diagnose, treat and manage respiratory disorders, including sleep-disordered breathing (SDB), chronic obstructive pulmonary disease (COPD), neuromuscular disease and other chronic diseases.
Disclaimers and Disclosures
Issuer
The information and opinions contained within Sandstone Insights Research were prepared by MST Financial Services Pty Ltd (ABN 54 617 475 180, AFSL 500557) ("MST").
Reliance
Whilst MST make every effort to use reliable, comprehensive information in the construction of its reports, MST make no representation, warranty or undertaking of the accuracy, timeliness or completeness of information in this report. Save for any statutory liability that cannot be excluded, MST and MST employees, representative and agents shall not be liable (whether in negligence or otherwise) for any error or inaccuracy in, or omission from, this advice or any resulting loss suffered by the recipient or any other person.
General Advice
Any advice contained within Sandstone Insights Research is general advice only and has been prepared without taking into account any person’s objectives, financial situation or needs. Any person, before acting on any advice contained within Sandstone Insights Research, should first consider consulting with a financial adviser to assess whether that advice is appropriate for their objectives, financial situation and needs.
General Disclosures
This report should be read in conjunction with MST Disclaimers and Disclosures and is published in accordance with MST Conflict Management Policy which are available on the MST website: https://www.sandstoneinsights.com.au.
Currency of Research
The recommendations made in a Sandstone Insights Research report are current as of the publication date. If you are reading a report materially after publication, it is likely that circumstances will have changed and at least some aspects of the analysis may no longer hold.
Access and Use
Any access to or use of Sandstone Insights Research is subject to the Terms of Use. By accessing or using Sandstone Insights Research you hereby agree to be bound by our Terms and Conditions and hereby liable for any monies due in payment of accessing this service. In addition you consent to us collecting and using your personal data (including cookies) in accordance with MST Privacy Policy, including for the purpose of a) setting your preferences and b) collecting readership data so MST may deliver an improved and personalised service to you. If you do not agree to MST Terms of Use and/or if you do not wish to consent to MST use of your personal data, please do not access this service.
Equities Research Methodology
Please click here for information about MST equities research methodology.